Month: August 2014

adidas #mygirls: Authentic, Creative, Fresh

adidas #mygirls continues to celebrate the sporting passion of women in Southeast Asia, “created by women for women that aims to provide inspiration, support and motivation while celebrating women and their passion for sports,” I’m a little late, but exactly 11 days ago adidas announced the return of its #mygirls campaign and Malaysia is represented by a bunch of ass-kickin’ femme fatales; Sharifah Sakinah, Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, that’s a hell lot of boom boom pow right there! I haven’t got the chance to check out the new adidas Women’s Sports Performance Fall/Winter 2014 collection at the store yet but everything’s lookin’ pretty rad! Totally diggin’ the adidas Clima Training bras (perfect for medium to high intensity workout) and the adidas techfit™ tights. It’s all French to me but words on the street say that the techfit™ technology focuses the muscles’ energy to generate maximum explosive power, acceleration and long-term endurance! I’m also kinda sorta in love with the Daisie though. Bonus cookie points cos they’re all kinda jazzy too! I’m trying …