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adidas #mygirls: Authentic, Creative, Fresh

adidas #mygirls continues to celebrate the sporting passion of women in Southeast Asia, “created by women for women that aims to provide inspiration, support and motivation while celebrating women and their passion for sports,”

I’m a little late, but exactly 11 days ago adidas announced the return of its #mygirls campaign and Malaysia is represented by a bunch of ass-kickin’ femme fatales; Sharifah Sakinah, Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, that’s a hell lot of boom boom pow right there!

I haven’t got the chance to check out the new adidas Women’s Sports Performance Fall/Winter 2014 collection at the store yet but everything’s lookin’ pretty rad! Totally diggin’ the adidas Clima Training bras (perfect for medium to high intensity workout) and the adidas techfit™ tights. It’s all French to me but words on the street say that the techfit™ technology focuses the muscles’ energy to generate maximum explosive power, acceleration and long-term endurance! I’m also kinda sorta in love with the Daisie though. Bonus cookie points cos they’re all kinda jazzy too! I’m trying to get back into running after many months hiatus so…

The running shoes collection seems pretty cool too – BOOST cushioning with flexible TORSION® system that provides unparalleled comfort, support and stability bla bla bla… I mean c’mon, we all know this about adidas. Super stoked fer all these to arrive in my hometown but in the meantime here are some of my favorite stuff from the new adidas #mygirls collection and a bunch others from adidas NEO and adidas by Stella McCartney past collection!

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HELLO, ANA JONESSY is a travel, festival and lifestyle blog by Ana Jonessy, a wanderlusting Sabahan in love with all that Southeast Asia and the world have to offer. I want to be engulfed by the beauty of the wilderness and magic and kindness.

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